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Social Media Marketing Conference to Take Place on 16 October in Stellenbosch

Social Media Marketing Conference to Take Place on 16 October in Stellenbosch

Social

Stellenbosch has announced that it is to host the Social Media Marketing Conference 2025 on 16 October. The event is for marketers, brand managers and content creators who want to stay ahead in the fast-changing world of social media.

How Influencers Are Winning the Attention Economy

How Influencers Are Winning the Attention Economy

Social

Today's consumers spend time that matters to them in passion playgrounds, gathering around shared interests and moving swiftly and fluidly across connected communities as they shape culture in real time. 

TikTok Launches <i>African All-Stars Brand Edition</i>

TikTok Launches African All-Stars Brand Edition

Social

TikTok has announced that it is shining a spotlight on South African entrepreneurs, leading marketers and businesses with its new African All-Stars Brand Edition podcast series.

Why TikTok’s $33B Shop  is a Wake-Up Call for B2B Commerce

Why TikTok’s $33B Shop is a Wake-Up Call for B2B Commerce

Social

72% of global eCommerce revenues were transacted in marketplaces, which are first party and third-party sales. Leaving only 28% of revenue generated in online stores.

Standard Bank Becomes First African Bank to Pioneer TikTok Search Ads

Standard Bank Becomes First African Bank to Pioneer TikTok Search Ads

Social

Standard Bank has become the first financial institution in Africa to launch TikTok Search Ads. This milestone reflects the bank's strategy of engaging younger, digitally native audiences through relevant and impactful social platforms.

<i>TikTok Ad Awards</i> 2025: Celebrating South Africa’s Creative Campaigns

TikTok Ad Awards 2025: Celebrating South Africa’s Creative Campaigns

Social

TikTok has announced the return of the TikTok Ad Awards in the METAP (Middle East, Turkey, Africa, Pakistan and South Asia) region, with the 2025 ceremony set to take place in Riyadh, Saudi Arabia in December.

Zero-Click Content Explained: The Future of Social Media Engagement

Zero-Click Content Explained: The Future of Social Media Engagement

Social

Forget chasing link clicks — today's audiences want value instantly, without ever leaving the platform.  media update's Venelize de Lange tells you why link-heavy posts fail and how you can master zero-click content to boost reach and trust.

 

Social Media Lessons From the Central Perk Couch — In 300 Words Or Less

Social Media Lessons From the Central Perk Couch — In 300 Words Or Less

Social

Looking for ways to turn followers into a tight-knit community? Take a seat on the Central Perk couch. Venelize de Lange from media update uncovers why Friends remains an emblem of lasting community and how you can incorporate it into your social media strategy.

Mastering The Algorithms

Mastering The Algorithms

Social

Every social media platform runs on an algorithm — the invisible hand that decides who sees your content and when. For creators, brands and businesses, understanding these algorithms is the key to boosting visibility and engagement. So, read along as Saads Abrahams from media update breaks down how to master each platform's algorithm.

The Four New Game-Changing Instagram Analytics [Infographic]

The Four New Game-Changing Instagram Analytics [Infographic]

Social

If you are a creator or brand who uses Instagram and makes use of its analytics, this infographic is exactly what you need to see. Saads Abrahams from media update is breaking down the four latest game-changing analytics that have just been rolled out by Instagram.

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